Responsible gambling

We want all of our customers to enjoy their gambling responsibly over a long period of time, only using discretionary funds and not putting themselves in financial distress. All of our brands and products offer a variety of responsible gambling tools to help customers stay in control and we are dedicated to funding the education, research and treatment of problem gambling in every market we operate in.

Some of our responsible gambling tools and policies include:

‘Take a Break’ – pioneered by Sportsbet to encourage customers to take time out from gambling and reassess how much they are betting

Deposit and Loss Limits – to allow customers to control how much they can bet

Player Awareness Systems – which monitor customer betting patterns, identify when someone is developing a problem with their gambling, and prompt staff to intervene

Budget calculators, summary pages and self-assessment questionnaires – to encourage awareness of how much customers are betting

Public campaigns – such as the Senet Group’s ‘bad betty’ adverts during the European championships and gamble aware week

Research and treatment – we are one of the top donors to the UK Responsible Gambling Trust in addition to other responsible gambling charities and support groups

Underage Betting – we use sophisticated account verification procedures to ensure all of our online customers are 18+ and operate a strict ‘Think 21’ policy in our shops enforced by independent secret shopper checks

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