Focus

We focus on the following areas of the market:

Online-led

 

Since being established in the late 1990s, the online channel has been the fastest-growing section of the global gaming market, with both Paddy Power and Betfair independently developing world-class online operations and brands. Paddy Power Betfair currently derives 81% of total revenue from Online and we are now focused on using our combined expertise to further grow our share of the online market in the territories in which we operate.

Mobile-led

 

The increasing penetration of smartphones has driven further growth in the online market in recent years, with the mobile channel offering greater convenience, responsiveness and personalisation to customers. Mobile staking now represents the majority of total turnover at most online operators. Paddy Power Betfair was an early adopter of mobile and all our brands subsequently demonstrate relatively high levels of engagement on this channel. We are committed to strengthening our position through constant product innovation and app updates.

Sports-led

 

Sports betting is the fastest-growing segment of the online market; not only does it appeal to the largest single segment of the online gambling population but several sports and market types (particularly in-play) are also now growing in popularity. In addition, sports betting typically benefits from strong product differentiation, technology investment and risk management meaning it possesses the highest barriers to entry. Paddy Power Betfair has four of the world’s leading sports betting brands; Paddy Power, Betfair, Sportsbet and TVG, and subsequently derives 80% of Online revenue from Sports. We are focused on further strengthening our position in this fast-growing market.

Regulated-markets

 

Focussing on regulated jurisdictions, where betting is fully licensed, reduces operational risk and increases certainty on investment. Paddy Power Betfair has always focused on regulated markets and subsequently derives 96% of its total revenue from fully-regulated markets, namely the UK, Ireland, Australia, US, Spain, Italy, Denmark, Bulgaria, Romania, Malta and Gibraltar. We will continue to focus investment on markets with good regulatory visibility, and continue to take a cautious approach to unregulated markets.